Title  O impacto do novo fenómeno de emigração na DREX. O caso do Millennium BCP (Original)
         The impact of the new emigration phenomenon on DREX. The case of Millennium BCP (EN)
Author  Francisco Montenegro Cabral dos Santos
Advisor  Susana Cristina Lima da Costa e Silva
Year  2015
Institution  Catholic University of Portugal
Degree Masters
Area  Manegement
Keywords Emigration, Remittances, Banking, Segmentation
URI  http://hdl.handle.net/10400.14/20043

Abstract

Since it is a part of the everyday life of the Portuguese society, emigration is assumed as a major variable that should be studied in depth by the companies intended to serve the Portuguese population as a whole. In order to meet this niche market, Millennium bcp decided, in 2000, to create a department whose only goal was to study, analyze and rethink this whole segment, as well as the financial offer dedicated to it. Aligned with an internship at Millennium bcp’s Foreign Business Department, this internship report aims to analyze the relationship between the evolution of patterns and trends of Portuguese emigration and the respective remittances and prove their impact on the evolution of the company, taking into account their positioning and targeting in the market. To this end, it was defined as a starting point, the study of the emigration phenomenon. Therefore, the analysis included emigration volumes, demographic variables and main destination countries, in order to get a clear understanding of the reality discussed here. Together with this analysis, a survey was made of the structures that Millennium bcp had throughout their history in order to support this segment, up to this day. Here we can understand what are the main business leverage factors, regarding physical and hierarchical structures. Finally, the last step was the analysis of the department’s management information, where the strong impact that the changes in emigration patterns had in the Foreign Business Department performance were perceived.